Social media apps still engaged audiences the most, with over 55 minutes being spent on apps in this category on a daily basis between October 2020 and March 2021. Between 20, app engagement experienced an increase of only seven percent, while between 20, the time spent using mobile apps for global users increased by approximately 30 percent, with users arriving to spend over four hours and a half daily using apps. In 2022, global user engagement has experienced a slowing down when compared to the peaks reached during the first outbursts of the global COVID-19 pandemic in 2020. dollars in 2026.Īs of the second quarter of 2022, there are over 3.5 million apps available on the Google Play Store, and approximately 2.2 million apps on the Apple App Store. Despite market predictions that would see the Apple App Store experiencing a loss in net revenues in September 2022, and despite a slower growth trend interesting digital companies as of the beginning of 2022, the Apple App Store is forecast to generate 161 billion U.S. dollars in consumer spending on apps in the third quarter of 2022.
However, the Apple App Store dominates the market in terms of revenues, accumulating 21.2 billion U.S. In the third quarter of 2022, users downloaded 27.1 billion apps from Google Play, signaling a slowing growth trend for the year when compared to the 27.7 billion downloads recorded in Q3 2021. When comparing the platforms, Google Play generates the largest amount of worldwide app downloads. While some devices have apps pre-installed, users can select apps through application stores such as the Google Play store for Android, the Apple App Store for iOS, or third-party providers like the Amazon Appstore. In comparison, entertaining and leisure activities such as listening to music and watching videos on smartphones were popular for 61 percent of respondents. According to a survey of users in several global markets, chatting or sending e-mails were the leading mobile activities for 76 percent and 71 percent of respondents. As compared to integrated software systems on computers, each mobile app typically offers specific functionalities to smartphone users.
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